I’m driven by the intersection of product strategy and visual detail — always looking out for both the forest and the trees. My personal mission is to make education more accessible to people, through thoughtful design. Outside work, you’ll find me perfecting egg dishes or catching a wave (or, honestly, daydreaming about it).
As a founding member of YouTube Shorts, I currently lead design and strategy of Shorts viewership and new creator growth efforts. Since I joined, Shorts grew from 0 → 2B+ monthly user product, with 200B daily views.
Kind words from my peers
Aaron Lalau
Design Lead
Alex plays a unique, invaluable role at YouTube. A great deal of Shorts UX success should be attributed to Alex.
Chris Griffin
Sr.Staff Design Manager
Alex is an emerging leader with a hunger to do good, boundaries be damned. Alex shows tenacity on behalf of users and communicates across boundaries to make these collaborations effective.
Ivan Evfimiou
Engineering Lead
Alex is a huge asset for the team. (...) She is a great partner throughout the product lifecycle - aligning with partners ahead of time; testing through development; prioritizing and communicating trade-offs.
Sarah Bae
Product Manager
Alex is the type of individual any PM would want on their team. On top of her design sense and capabilities, she constantly pushes folks to think hard about user needs, exercising influence and expertise to achieve the best strategic and executional outcomes.
Serena Lee
Product Marketing Manager
Exceptional, optimistic and collaborative partner. Always open to collaborating, making higher quality work, and pushing the status quo for the better. Need more Googlers like Alex.
